Effective Marketing Services
Create Awareness for Customer Acquisition either digitally, a referral from friends, family, colleagues, a center of influence, or other professionals. Determine who and how you are going to make them aware: Blogs, infographics, social media, webinars, cold calling, SMS messages, email campaigns, directories, newsletters, videos, influencers, signs or billboards, direct mail, magazines or periodicals.
What influences Google Search Rankings?
Does your business profile match the users intent for their search. It's important to complete all the detailed business information so that Google understands your business better and can match your profile to relevant searches.
How far is the user from the location term used in the search. If the user does not include a location when searching, Google calculates the distance based on what is known about the location.
How well known is the business? Search results will place an emphasis on well-established businesses like McDonalds if someone searches “fast food”, British Petroleum (BP) if a user searches for “gas”, or WebMD if a user searches “treat chronic pain”. Google also takes into account information across the web, backlinks, articles, directories you're listed on, review count and score factors. The number of positive reviews can increase your businesses local rank. Domain ranking influences rankings so best practices for search engine optimization (SEO) should be a major focal point.
The more popular you are on the web the more Google will notice and rank you higher.
From dozens of sites and see what consumers are saying about your business online with an easy-to-use dashboard.
Identify inaccurate or missing information from essential directories and online listing sources and correct the information.
Respond to Facebook and Google and reviews with our preloaded templates or customize your own with our software and send them out with just two clicks.
Marketing Funnels Should Guide
The customer through their journey from the initial engagement to purchase. They offer invaluable data that exposes consumer behaviors, trends, and where you win or lose their business. Ultimately traffic has to convert in order to be profitable.
“Words are processed by our short-term memory where we can only retain about 7 bits of information. Images, on the other hand, go directly into long-term memory where they are indelibly etched
Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent
We process visuals 60,000 times faster than text
93% of communication is nonverbal
Effective Forms of Marketing
- Great Infographics:
- Are informative and clearly illustrate the message.
- Are mobile optimized with compressed standard image files between 800-1000 pixels
- Make it visually appealing
- Contain statistical text, data, graphs, timelines, maps, animations, bullet points, or charts.
- Have an effective narrative, catchphrases, and flow easily for the viewer.
- Have a call to action (CAT)
- Are credible and give credit to authors of quotes, content, or data used.
97% of people who come to your website won’t buy anything on that visit. If you want them to become a customer you need to get them to your site again. Considering you know they had some interest and have their information your odds of making a sale increase significantly if they visit again.
Retargeting is the process of following up and trying to re-engage an interested user based on their previous intent. They are more likely to convert than new users considering they had a previous interest but were possibly interrupted prior to taking the action you wanted.
- Segment your audience.
- Focus on search terms.
- Utilize sequential engagement campaigns with your CRM.
- Retarget based on shoppers’ site navigation
- Include a burn pixel.
- Optimize your ads and landing Pages.
- Cross-sell and upsell.
- Frequency caps.
- Exclude converted users unless upselling.
- Demographic, geographic, & contextual targeting.
- Optimize your conversion funnel.
- Don't annoy potential customers with too many ads, emails or texts.
- Target an actionable audience.
- Promote your offer to a specific page on your website
- Make sure the call to action (CTA) is clear.
- Use visual images and infographics.
- Use Dynamic ads.
- Use creative engagement.
- Use Facebook page engagement with Form-Based Ads.
- Don’t retarget clients for products they have purchased previously unless it has been far longer than a typical customer would make a second purchase for the same items.
● Use different ads for different demographics.
● Use a retargeting platform
● Track everything
- Constant Contact.
- Mailchimp.
5 Infographic Tools to consider
- Google Charts-Free, Simple to use, gallery of interactive charts and data tools
- Canva– Our preferred platform with free & paid subscription options from $9.90+ per month. Drag and drop features for an easy-to-use platform.
- Infogram- Free & paid subscription options, engaging infographics, and intuitive visualization tools.
- Adioma-Paid subscription, from $39+ per month for this infographic maker that automates design with visual language and infographic templates.
- Animaker– Paid subscription starting at $120 per year or $20 per month.
“Price is what you pay. Value is what you get.”-Warren Buffett
Digital Marketing Transformation
"Managing and Measuring Marketing Spending for Growth and Returns "
Youtube is a great distribution channel for your content ranking as the #2 most popular website beneath the #1 Google, both owned by parent company Alphabet Inc.
Vimeo’s platform hosts high-quality videos and allows you to create, manage, and share them.
Why you should write a blog?
- Demonstrate your expertise and knowledge
- Targeted audience.
- Build a reputation as an industry expert and create brand awareness
- Develop trust with new customers and loyalty with existing customers
US-based online publishing platform regarded as a blog host and considered to be “social journalism” and open to everyone. Users are a hybrid of amateur and professional writers that publish content for blogs, stories, ideas, and perspectives to showcase their expertise in their field of business. Users can follow their favorite writers similar to following the people you want on Instagram. Medium is best used for social traffic rather than organic. It is considered a great place to make your voice heard on the net. Medium pages effectively promote your content which helps build brand recognition and helps further customer attraction, retention and loyalty.
when you publish new content be sure to add an update to magnify the benefits. Always include images with social meta tags and Facebook pixels to expand audience outreach. Consider paid promotion.
to be effective, build a process and be sure to Tweet multiple times about the same content subject. Use Paid advertisement to magnify audience viewership.
LinkedIn-B2B best platform for targeting professionals that have higher incomes.
LinkedIn Articles- amplify your content within Linkedin and in Google search results while generating leads for your B2B biz.
Vocal.media is a storytelling platform for writers, bloggers, videographers and creators can also earn $.
" The best time to act on this was decades ago. The second best time is now" -David Brin
“Those who insert themselves into as many channels as possible look set to capture the most value. They’ll be the richest, the most successful, the most connected, capable and influential among us. We’re all publishers now, and the more we publish, the more valuable connections we’ll make.”-Pete Cashmore, Mashable founder and CEO.
Build business profiles and publication pages to host blog content or to publish on highly trafficked user platforms.
DISRUPT THE MARKET by Understanding Your Audience and Industry
Marketing to existing and potential customers can be a challenge without the proper expertise to capture your intended audience. We will help you make it effective. Things to consider:
- What is your (CAC) customer acquisition cost currently?
- What is your Budget?
- Why should people refer business to you?
- How many referrals do you get from existing customers, other professionals, friends, etc. on a yearly basis?
- How do you thank them for their business? Postcard, email, text or call.
- What methods of marketing are you currently utilizing to build your brand and are they effective?
