Key Performance Indicator (KPI’s) For Customer Service - How do you define success?
Business Success is determined by a myriad of factors such as:
- Top line revenue growth
- Profitability
- Sales Growth
- Search Rankings
- Google, MOZ, SEMRUSH, & Alexa Rankings
- Organic Site Traffic
- Referral Site Traffic
- Social Traffic
- Number of Conversions – (email opened, clicked link, phone call, form fill, action take or purchase..
- Conversion rate – Formula: # of Conversions / # of Views = Conversion Rate.
- Cost Per Conversion (CPC) – Formula: Investment / # of Conversions = CPC
- Number of Leads – Marketing qualified leads (MQLs) & Sales qualified leads (SQLs)
- Cost per Lead – Formula: Budget / # of Leads = Cost per Lead
Customer Acquisition Cost – Formula: Budget / # of New Customers = Customer Acquisition.
- Number of Press Mentions
- Number of Inbound Links
- Customer satisfaction
- Number of referrals received
- Number of Recurring customers
- Online Reputation
- ROI
- New customers
- Velocity and Adoption of services
- Number of Demos
How do you track your KPIs?
If you are going to make an investment in marketing then you need great reporting tools to evaluate whether your hard-earned money is working harder than you did to earn it. We have them.
Need help? Reach out for a free consultation today!
