Keys To Winning - Disrupt The Market
We're a Results-Driven Digital Marketing Agency
Everyone wants to win but most are not willing to put in the time, dedication, and investment adequately enough to achieve the results they say they want. Generating millions or tens of millions of dollars for your business requires an investment of time and money that will pay you back in spades when executed properly.
How To Disrupt The Market?
Understand Your Audience and Industry
Define your audience and determine why your products or services are best suited for them. Identify and Isolate key characteristics, patterns, or behaviors of the majority and recognize trends. Detail the reasons why they fit into the customer’s needs, wants, or wishes. Knowing who they are and what triggers interest helps you find highly targeted marketing channels to capture some easier sales. Place an emphasis on the benefits they derive from doing business with you.
Generating millions or tens of millions of dollars in your business requires an investment and time that will pay you back in spades when executed properly.
Everyone wants to win but most are not willing to put in the time, dedication, and investment adequately enough to achieve the results they say they want. Capitalize on their weaknesses and oversight.
Add Value for your customers.
Seize The Opportunity
Educate where and when possible to deliver value to existing and potential customers. Don’t forget, people buy benefits, not products or services. Make certain your audience understands the benefits of having you as their provider.
Streamline And Automate Communications to save money and allocate your time toward more profitable initiatives, like managing the business.
Another key to implementing a profitable marketing strategy is managing cost.
Calculating Customer Acquisition Cost (CAC) Formula
Cost of Sales and Marketing divided by the Number of New Customers Acquired. By knowing what CAC is you can determine what forms of marketing are worth the spend.
The lifeblood of every business is the revenue you generate from your customers. The best and longest relationships are those that deliver or exchange value. Once you have a customer’s trust, if you want them to continue to purchase from you what you offer has to be worth coming back for or you better create some emotional attachment, even if it’s a smile! Keeping them engaged will increase the chances of them utilizing existing, other, and new services or products in the future.
Drive adoption with evidence-based content and material pointing out benefits and try to make an emotional attachment that the customer can identify with. Creatively tell the world what you do in highly trafficked ecosystems your customers are spending their time on like message boards, blogs, emails, forums, and social media.
Treat repeat buyers with the respect they deserve and ask for referrals. They surround themselves with others that typically have similar interests.
Calculating Digital Marketing ROI = Net Profit - Total Campaign Cost
ROI is easier to measure when marketing to consumers VS. businesses.
Determine margins and ROI to evaluate what the maximum you can pay to acquire a new customer and still be profitable. Factor in the lifetime value of a customer.